How the customer journey from interest to purchase has evolved
Over the last couple of decades, shopping journeys have changed almost beyond recognition. For years, retail was dominated by the 9 to 5 working day. Once the clock ticked round to 5pm, that was [...]
This is the year of Hero images and semi-flat design
The web world is gradually saying goodbye to the realistic design trend and welcoming a new world of semi-flat design. Even large top brands and multinationals are redesigning their branding and logos to feature [...]
Home is where our creative hearts are!
Like a lot of small businesses we weren’t sure what the effect of the referendum result in 2016 would mean for our business, however it wasn’t long before we found out! The ensuing nervousness [...]
You really need to have a Mobile Marketing Strategy
Half the people in the world own a mobile phone and it is estimated that nine new mobile phone users are added every second. Here in the UK, the percentage of people with a [...]
The Benefits of WordPress websites to SME Businesses
Long gone are the days when a new website or even an update involved a lengthy search for a reasonably priced developer and seemingly endless chats about coding that you could barely grasp. Thanks to the introduction of web platforms sites like WordPress.....
The strategy before your strategy – from input to outputs
Marketing strategy. Two words that have an enormous power in the world of commerce and industry. Get your marketing strategy right and success is just a little bit of hard work away.
How you really measure marketing ROI
You’ve launched your new marketing campaign and are excited to see the results. It’s a great day for the business, but then you ask yourself the eternal question: how exactly do you measure ROI [...]
What does a truly modern marketing strategy look like?
In today’s fast moving world you can’t afford to ignore the power of digital marketing, yet up to half of all businesses in the UK don’t have a defined digital marketing strategy.
How We Got The Name Zein Marketing
I explained that it was in fact pronounced “Zen” the “i” is silent and then proceeded to tell him the story of the Motor Yacht Zein.
WordPress, Why Wouldn’t You?
WordPress has been a worldwide open source project to develop elegant and easy-to-use websites. It is now the leading content management system being used on over 60 million websites.
Five step marketing: A consultant’s guide that doesn’t stop at planning.
An outsourced marketing team will work with your business through all of the stages. It’s consultancy plus project management allied with creativity to deliver marketing success every step of the way.
Choose Your Name Wisely
Choosing a company name seems easy, but names are chosen or evolve for a variety of reasons, so it can be quite complex. Whether starting out or looking to diversify, there should always be [...]
So what is marketing exactly?
A company needs to understand and communicate with its customers in order to sell its products and services and that is basically what most people consider marketing to be about, however it’s a much wider subject than that.
Cultivated Growth!
In these demanding times we’re all looking to grow our businesses in the most cost effective way and that’s why a strategy for growth through existing clients should be a major part of a [...]
Why you should have a Marketing Strategy
Well there are good reasons for having a plan both internally within the organisation and externally as well but perhaps the most important reason is that it defines the growth aspirations for your company and your brand.