How the customer journey from interest to purchase has evolved
Over the last couple of decades, shopping journeys have changed almost beyond recognition. For years, retail was dominated by the 9 to 5 working day. Once the clock ticked round to 5pm, that was [...]
This is the year of Hero images and semi-flat design
The web world is gradually saying goodbye to the realistic design trend and welcoming a new world of semi-flat design. Even large top brands and multinationals are redesigning their branding and logos to feature [...]
You really need to have a Mobile Marketing Strategy
Half the people in the world own a mobile phone and it is estimated that nine new mobile phone users are added every second. Here in the UK, the percentage of people with a [...]
The Benefits of WordPress websites to SME Businesses
Long gone are the days when a new website or even an update involved a lengthy search for a reasonably priced developer and seemingly endless chats about coding that you could barely grasp. Thanks to the introduction of web platforms sites like WordPress.....
The strategy before your strategy – from input to outputs
Marketing strategy. Two words that have an enormous power in the world of commerce and industry. Get your marketing strategy right and success is just a little bit of hard work away.
How you really measure marketing ROI
You’ve launched your new marketing campaign and are excited to see the results. It’s a great day for the business, but then you ask yourself the eternal question: how exactly do you measure ROI [...]
What does a truly modern marketing strategy look like?
In today’s fast moving world you can’t afford to ignore the power of digital marketing, yet up to half of all businesses in the UK don’t have a defined digital marketing strategy.
The Ideal Social Media Post – Part 2 Now The Work Really Begins!
So you now know the objective for each of the social media platforms you’ve set up, and you’ve determined what it is that you want to get across to your target audience, now it’s time to create some content!
The Ideal Social Media Post – Part 1 Building Your Strategy
So you’ve set up your social media platforms, filled out your profiles and uploaded some nice high quality images, now what? Well, before you start you need to take a little while to consider what are your objectives for each platform...
How We Got The Name Zein Marketing
I explained that it was in fact pronounced “Zen” the “i” is silent and then proceeded to tell him the story of the Motor Yacht Zein.
7 Essentials You Need to Consider Before Hiring an SEO
Hiring an SEO can be tricky business. You will need to find someone that will put your business first, and focus their time effectively to get the results that you want.
In-House, Agency or Consultant: Which is Right for Your SEO?
With more and more SMEs employing skilled SEOs to boost their online profiles, how do you go about procuring this amorphous skill-set?
