Social Media & Beyond

Digital marketing has revolutionised the way businesses communicate with their customers. From responsive websites designed to work on modern handheld devices such as tablets and smart phones, targeted email campaigns and of course social media. Your business can now be open 24/7, even if you’re not actually in the office.

So what exactly is Digital Marketing, is it the same as Content Marketing?  No, and then again…Yes, in a way it is.

Digital Marketing Definition:

The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.

Content Marketing Definition:

A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

However, on the Content Marketing Institutes Website, it is defined as:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Website

 Your website is digital marketing
as are the text, images and video on it.
They are designed to sell
your products and/or services.

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Social Media

Social Media platforms are digital marketing.
The text, images and video on them
could be content marketing but
could also be digital marketing.
It depends on the message emphasis

Blogs

 A blog is almost always content marketing
as it’s designed to provide
interesting & informative information
to engender trust in your brand,
without overtly selling.

Email

Email Marketing is almost always
digital marketing
as it is designed to promote
products and/or services.
However, there can be exceptions.

Social Media has become a highly effective set of marketing tools that allows companies to engage with new audiences and customers, expand their brand exposure, engender trust and generate interest in their products and services.

The growing popularity of social networks such as Twitter, Facebook, LinkedIn, Pinterest and YouTube, has provided businesses with an influential online communication tool that goes beyond their website and can provoke instant interaction and feedback with both existing and prospective clients. Some businesses use social media as a customer service tool providing updates on services, feedback on issues and reacting to errors. Surprisingly, it is how they respond to errors that can enhance rather than damage their reputation.