You really need to have a Mobile Marketing Strategy
Half the people in the world own a mobile phone and it is estimated that nine new mobile phone users are added every second. Here in the UK, the percentage of people with a phone […]
The strategy before your strategy – from input to outputs
Marketing strategy. Two words that have an enormous power in the world of commerce and industry. Get your marketing strategy right and success is just a little bit of hard work away.
How you really measure marketing ROI
You’ve launched your new marketing campaign and are excited to see the results. It’s a great day for the business, but then you ask yourself the eternal question: how exactly do you measure ROI on […]
What does a truly modern marketing strategy look like?
In today’s fast moving world you can’t afford to ignore the power of digital marketing, yet up to half of all businesses in the UK don’t have a defined digital marketing strategy.
Choose Your Name Wisely
Choosing a company name seems easy, but names are chosen or evolve for a variety of reasons, so it can be quite complex. Whether starting out or looking to diversify, there should always be strategic […]
Cultivated Growth!
In these demanding times we’re all looking to grow our businesses in the most cost effective way and that’s why a strategy for growth through existing clients should be a major part of […]
Why you should have a Marketing Strategy
Well there are good reasons for having a plan both internally within the organisation and externally as well but perhaps the most important reason is that it defines the growth aspirations for your company and your brand.