You really need to have a Mobile Marketing Strategy
Half the people in the world own a mobile phone and it is estimated that nine new mobile phone users are added every second. Here in the UK, the percentage of people with a phone […]
How you really measure marketing ROI
You’ve launched your new marketing campaign and are excited to see the results. It’s a great day for the business, but then you ask yourself the eternal question: how exactly do you measure ROI on […]
So what is marketing exactly?
A company needs to understand and communicate with its customers in order to sell its products and services and that is basically what most people consider marketing to be about, however it’s a much wider subject than that.