Graphic design is all around us. Every single day we see a multitude of packages, products, brands and businesses all competing for our attention.
Well there are good reasons for having a plan both internally within the organisation and externally as well but perhaps the most important reason is that it defines the growth aspirations for your company and your brand.
We are all consumers at one time or another whether it’s making large purchases such as a new car, holiday, or even a house or something smaller like a TV or washing machine. We understand the process and judge who we will buy from based on the information we receive from the various vendors. It does however surprise me how we seem to forget this when selling something through our own business.