Over the last couple of decades, shopping journeys have changed almost beyond recognition. For years, retail was dominated by the 9 to 5 working day. Once the clock ticked round to 5pm, that […]
The web world is gradually saying goodbye to the realistic design trend and welcoming a new world of semi-flat design. Even large top brands and multinationals are redesigning their branding and logos to […]
Half the people in the world own a mobile phone and it is estimated that nine new mobile phone users are added every second. Here in the UK, the percentage of people with a phone […]
Long gone are the days when a new website or even an update involved a lengthy search for a reasonably priced developer and seemingly endless chats about coding that you could barely grasp. Thanks to the introduction of web platforms sites like WordPress.....
Marketing strategy. Two words that have an enormous power in the world of commerce and industry. Get your marketing strategy right and success is just a little bit of hard work away.
In today’s fast moving world you can’t afford to ignore the power of digital marketing, yet up to half of all businesses in the UK don’t have a defined digital marketing strategy.
So you now know the objective for each of the social media platforms you’ve set up, and you’ve determined what it is that you want to get across to your target audience, now it’s time to create some content!
So you’ve set up your social media platforms, filled out your profiles and uploaded some nice high quality images, now what? Well, before you start you need to take a little while to consider what are your objectives for each platform...
Hiring an SEO can be tricky business. You will need to find someone that will put your business first, and focus their time effectively to get the results that you want.
With more and more SMEs employing skilled SEOs to boost their online profiles, how do you go about procuring this amorphous skill-set?
An outsourced marketing team will work with your business through all of the stages. It’s consultancy plus project management allied with creativity to deliver marketing success every step of the way.
Perhaps it’s because the early adopters of this medium were in fact kids using Facebook, Bebo and others to talk to their friends. These sites have attracted their fair share of negative publicity, which may have put some businesses off.
The other day I needed to buy a new kettle and after doing a little homework I discovered the one I wanted was £12 cheaper on Amazon than all the high street stores. […]
Well there are good reasons for having a plan both internally within the organisation and externally as well but perhaps the most important reason is that it defines the growth aspirations for your company and your brand.
We are all consumers at one time or another whether it’s making large purchases such as a new car, holiday, or even a house or something smaller like a TV or washing machine. We understand the process and judge who we will buy from based on the information we receive from the various vendors. It does however surprise me how we seem to forget this when selling something through our own business.
Like any sport you care to mention, results come from confidence. I know there’s a lot more to it than that, but you can do everything else right and it can still fail due to the lack of it. All managers and business owners know and understand this, and so they strive to instil pride in their products and services throughout their workforce.