The Brief

We first met Minden when we exhibited at a local business exhibition where we discussed whether social media would be right for them. Some time later they contacted us regarding the development of a new website, specifically for their UK market. We worked closely with them to choose a template on the market leading WordPress platform.

The Challenge

Was that there was a need for quite a few new images and as their factory is situated in Northampton, we had to source a photographer local to the factory whose speciality was commercial product photography. In addition there was also a requirement for quite a lot of new copy to be created, so it was also necessary to find a local copywriter to us

The Solution

Having found three potential photographers, we set up meetings with the client at their factory so that they could meet them all and go thorough their portfolios, and from there they were able to make their selection. We built the new WordPress website and incorporated the new photography as well as co-ordinating the production of new copy.

An image of a desktop computer with the Minden Systems website on it.

The Elements of the Project

Once the website project was complete and had been made “live”, we moved onto working on some new leaflet designs for both their existing and new product lines as well as designing magazine adverts for use in various industry publications. We also produced designs for a new pop-up exhibition display stand.

Exhibition Pull-Up Banner Design
Brochure Design
Business Card Design

Clients Comments

A portrait photo of Claire Brooker of Minden Systems.

We approached Zein Marketing as we wanted a new website, we are a small family company which manufacturers dust extraction systems, we are very busy and do not have much time to concentrate on marketing. At our first meeting with Zein I was impressed with their knowledge and understanding of our business and our competitors, they had obviously done extensive research to find out as much as possible about our business. They took time to explain options and what they felt was best for us and worked along side us every step of the way to ensure we got exactly what we wanted and needed. We are very pleased with the results and the new website has more than doubled our new sales enquiries.

We have since worked with them on advertising and other projects, they have even given us advice on our export business. Zein have improved our company image and make marketing easy for us! . On top of that Michelle makes great tea and always has good supply of biscuits!