Project Description

A pencil sketch on graph paper of a rail track and a trolley with measuring equipment on it.

The Brief

BRSSOS, a surveying specialist company in the rail sector, approached us with a not uncommon problem. Although vastly experienced and having access to a number of highly trained sub contractors, and a significant investment in hi tech equipment, they were competing against larger organisations with much larger marketing budgets.

The Challenge

To develop a brand image that would put BROSSOS on a comparable level to its competitors from a marketing perspective, but also to ensure that its target market and area of technical expertise were immediately recognisable. We were then tasked with ensuring that continuity of the new image was followed through on all other marketing materials.

The Solution

A brand image utilising one of BROSSOS’s specialist equipment sited on a rail track, ensuring the industry sector was obvious, and signified the level of technical expertise and investment made. The image was carried forward onto business cards, brochures, work clothing, exhibition materials, company vehicles and a new website that was commissioned.

Logo Design Concepts

A logo concept for BROSSOS on a black background.
A conceptual design for a BROSSOS logo on paper.
A logo concept for BROSSOS on paper..
A logo concept for BROSSOS on paper..
A conceptual design for a BROSSOS logo on a white sign.

The Skills We Required To Deliver This Project

Brand Development

We developed a unique logo design tailored to the clients very specific niche market segment.

Graphic Design

We provided design concepts through to final print ready artwork for all the clients marketing materials.

Project Management

We co-ordinated all aspects of the various materials being created to ensure they were delivered on time.

An image of 2 stacks of business cards showing the front and back design for BROSSOS.

Business Cards

An image of the inside of the BROSSOS tri-fold brochure.

Tri-Fold Leaflet

Some Of The Other Elements Of The Project

Designs for promotional marketing materials were produced, such as signs and pull-up banners for exhibitions, along with branding for vehicles and staff clothing.

An image of the BROSSOS exhibition pull-up banners

Pull-Up Banners

An image of a desktop computer showing the BROSSOS website.


Working with a local developer we project managed the delivery of a new website producing content for both the online and offline marketing channels.

Clients Comments

A photo of Brian Richards of BROSSOS and BBK.

I have hired Zein Marketing on two occasions, to create publicity material including websites, business logo’s and brochures, for both of my companies and would thoroughly recommend them. Their service has always been good and adaptable to my numerous last minute changes!

Brian Richards - Owner
Company Name: Zein Marketing Website URL: Facebook Url: Facebook Twitter Url: Twitter LinkedIn Url: LinkedIn Pinterest Url: Pinterest Contact Type: sales Phone Number: 01233 367567