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Tag : target audience

pick-n-mix

Pick & Mix Your Marketing Channels

There are those who advocate doing away with traditional marketing methods in favour of the booming social media scene. However I for one believe this would be a big mistake. It might be fine for some brands (although none spring immediately to mind) but for the majority of businesses marketing

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3876.p1-confessional

A Confession

Yes I’ll hold my hand up, I used to be a social media sceptic. I know I wasn’t the only one, as I attended networking events, exhibitions and conferences several years ago a lot of my contemporaries were asking about Facebook and Twitter and when was I going to get to

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