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	<title>Strategy &#8211; The Zein Marketing Website</title>
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	<link>https://www.zeinmarketing.co.uk</link>
	<description>We are a marketing consultancy based in Kent offering a range of marketing services</description>
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		<title>You really need to have a Mobile Marketing Strategy</title>
		<link>https://www.zeinmarketing.co.uk/mobile-marketing-strategy/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Thu, 15 Nov 2018 11:58:48 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
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					<description><![CDATA[Half the people in the world own a mobile phone and it is estimated that nine new mobile phone users are added every second. Here in the UK, the percentage of people with a phone is even higher, with almost every adult being connected to the phone and web networks at all times. As  [...]]]></description>
		
		
		
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		<title>The strategy before your strategy – from input to outputs</title>
		<link>https://www.zeinmarketing.co.uk/strategy-strategy-input-outputs/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Fri, 21 Sep 2018 11:46:19 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">http://www.zeinmarketing.co.uk/?p=14526</guid>

					<description><![CDATA[Marketing strategy. Two words that have an enormous power in the world of commerce and industry. Get your marketing strategy right and success is just a little bit of hard work away.]]></description>
		
		
		
			</item>
		<item>
		<title>How you really measure marketing ROI</title>
		<link>https://www.zeinmarketing.co.uk/measure-marketing-roi/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Thu, 06 Sep 2018 16:24:42 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
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					<description><![CDATA[You’ve launched your new marketing campaign and are excited to see the results. It’s a great day for the business, but then you ask yourself the eternal question: how exactly do you measure ROI on your shiny new campaign? This is made even more complicated by the fact that the nature of marketing campaigns  [...]]]></description>
		
		
		
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		<title>What does a truly modern marketing strategy look like?</title>
		<link>https://www.zeinmarketing.co.uk/modern-marketing-strategy-like/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Wed, 29 Aug 2018 11:44:48 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Strategy]]></category>
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					<description><![CDATA[In today’s fast moving world you can’t afford to ignore the power of digital marketing, yet up to half of all businesses in the UK don’t have a defined digital marketing strategy.]]></description>
		
		
		
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		<title>Choose Your Name Wisely</title>
		<link>https://www.zeinmarketing.co.uk/choose-wisely/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Tue, 22 Jan 2013 12:00:49 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consistency]]></category>
		<category><![CDATA[Credibility]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Target Audience]]></category>
		<category><![CDATA[Target Market]]></category>
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					<description><![CDATA[Choosing a company name seems easy, but names are chosen or evolve for a variety of reasons, so it can be quite complex. Whether starting out or looking to diversify, there should always be strategic reasoning behind the decision. Large or small a company should have a marketing strategy supporting what it does and  [...]]]></description>
		
		
		
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		<title>Cultivated Growth!</title>
		<link>https://www.zeinmarketing.co.uk/cultivated-growth/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Sun, 20 Jan 2013 11:26:32 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Added Value]]></category>
		<category><![CDATA[Buying Patterns]]></category>
		<category><![CDATA[Existing Clients]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[New Business]]></category>
		<category><![CDATA[Strategy]]></category>
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					<description><![CDATA[In these demanding times we’re all looking to grow our businesses in the most cost effective way and that’s why a strategy for growth through existing clients should be a major part of a business plan. It makes complete sense, because with any current relationships a significant amount of information about their business and  [...]]]></description>
		
		
		
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		<title>Why you should have a Marketing Strategy</title>
		<link>https://www.zeinmarketing.co.uk/why-you-should-have-a-marketing-strategy/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Sun, 20 Jan 2013 10:48:32 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Brand Values]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
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					<description><![CDATA[Well there are good reasons for having a plan both internally within the organisation and externally as well but perhaps the most important reason is that it defines the growth aspirations for your company and your brand.]]></description>
		
		
		
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