Project Description


The Brief

Brian Richards had engaged Zein to successfully develop the branding for another of his companies, BROSSOS. He founded BBK Construction Services to deliver complementary services to BROSSOS as the target market was almost identical. As with BROSSOS, he was again competing against larger organisations with much larger marketing budgets.

The Challenge

To develop a brand image that would put BBK on a comparable level to its competitors from a marketing perspective, but also to ensure that its target market and area of technical expertise were immediately recognisable. We were then tasked with ensuring that continuity of the new image was followed through on all other marketing materials.

The Solution

A brand image utilising one of BBK’s specialist equipment, a diamond tipped drill, making sure that their specialism was obvious, and signified the level of technical expertise and investment made. The image was carried forward onto business cards, brochures, work clothing, exhibition materials, company vehicles and a new website.

Logo Design Concepts

A conceptual design for a BBK logo on paper.
A conceptual design for a BBK logo on a white sign.
A conceptual design for a BBK logo on paper.
A conceptual design for a BBK logo on paper.
A conceptual design for a BBK logo on paper.

The Skills We Required To Deliver This Project

Brand Development

We developed a unique logo design tailored to the clients very specific niche market segment.

Graphic Design

We provided design concepts through to final print ready artwork for all the clients marketing materials.

Project Management

We co-ordinated all aspects of the various materials being created to ensure they were delivered on time.

Business Card Design

Some Other Elements Of The Project

Working with a local developer we project managed the delivery of a new website producing content for both the online and offline marketing channels.

Designs for promotional marketing materials were produced, such as signs and pull-up banners for exhibitions, along with branding for vehicles and staff clothing.

An image of a desktop computer showing the BROSSOS website.

Clients Comments

I have hired Zein Marketing on two occasions, to create publicity material including websites, business logos and brochures, for both of my companies and would thoroughly recommend them. Their service has always been good and adaptable to my numerous last minute changes!

Brian Richards - Owner