Project Description
The Brief
Brian Richards had engaged Zein to successfully develop the branding for another of his companies, BROSSOS. He founded BBK Construction Services to deliver complementary services to BROSSOS as the target market was almost identical. As with BROSSOS, he was again competing against larger organisations with much larger marketing budgets.
The Challenge
To develop a brand image that would put BBK on a comparable level to its competitors from a marketing perspective, but also to ensure that its target market and area of technical expertise were immediately recognisable. We were then tasked with ensuring that continuity of the new image was followed through on all other marketing materials.
The Solution
A brand image utilising one of BBK’s specialist equipment, a diamond tipped drill, making sure that their specialism was obvious, and signified the level of technical expertise and investment made. The image was carried forward onto business cards, brochures, work clothing, exhibition materials, company vehicles and a new website.
Logo Design Concepts
The Skills We Required To Deliver This Project
Brand Development
We developed a unique logo design tailored to the clients very specific niche market segment.
Graphic Design
We provided design concepts through to final print ready artwork for all the clients marketing materials.
Project Management
We co-ordinated all aspects of the various materials being created to ensure they were delivered on time.
Some Other Elements Of The Project
Working with a local developer we project managed the delivery of a new website producing content for both the online and offline marketing channels.
Designs for promotional marketing materials were produced, such as signs and pull-up banners for exhibitions, along with branding for vehicles and staff clothing.
