Logo Design

The Brief EQ Software develops business management software for the Home Improvement Market, specifically Kitchens & Bathrooms. Zein’s contract was for twelve months to provide an outline strategy to move the business forward in both the home and overseas markets that could be followed through by the business leaders and stake holders. [...]

The Brief Brian Richards had engaged Zein to successfully develop the branding for another of his companies, BROSSOS. He founded BBK Construction Services to deliver complementary services to BROSSOS as the target market was almost identical. As with BROSSOS, he was again competing against larger organisations with much larger [...]

A plan without a strategy is just a wish list! A lot of companies find the prospect of putting together a marketing strategy for their business quite daunting, but it needn’t be a source of stress. When it comes to creating a strategy document, you must first answer three simple [...]

What is a Brand and what defines it? First and foremost, the design of the logo is perhaps surprisingly at the end of the process. A brand is so much more than just a logo and in many cases when looking at the strategic direction a business could take, the brand is right [...]

So Much More Than Just A Logo The starting point for any business is its name, from there the company needs to create a brand that will become recognisable, this is its logo, and it’s where graphic design starts to become part of your business. It doesn’t stop there; you [...]