All businesses need marketing at some level. And for those that don’t have the in-house resources of a marketing department, inevitably the question needs to be raised.

To outsource or not to outsource, that is the question?

Should businesses undertake their marketing themselves by employing someone, or should they use external expertise? There are of course pros and cons to both solutions.

DIY Option 1

For many SMEs, necessity drives marketing activities and, in haste, these are assigned to someone who has other tasks and functions to perform.

This is fine until they struggle to shoe-horn the marketing tasks around their daily routine, balancing their time between the two roles.

The result is that the business will ultimately suffer one way or another.

DIY Option 2

A business decides they need additional marketing resources. They appoint a member of staff whose responsibility is primarily for marketing.

However, employing someone comes with all sorts of added costs such as recruitment, NI payments, equipment, office items, holiday pay and inevitably the occasional (you hope) sick day, which by the way you have to pay for.

The upside is that you do have someone to handle your marketing and an additional resource on-hand that can be used for other things.


So what are the pros and cons of outsourcing? This really depends on finding the right partner. Having a company that can provide both the strategic input as well as the ability to implement it will make your life easier.

Pros – you will have the marketing expertise and resources available when you need them. By using experienced professionals, they know what needs to be done, how to do it, and most importantly of all, when to do it. You also won’t have all those additional on-going costs mentioned above, and surprisingly it will be a lot more cost effective than employing one person to do the job.

Which leads us onto the cons… That’s the rub; it’s difficult to think of any. You will have the resource you need when you need it. You will have experienced marketing expertise to call upon for advice and to use as an objective sounding board for your ideas.

Is outsourced marketing an option for every business?

The simple answer is yes. Time and money will be saved. Additional expertise and resource will be on hand. What’s not to like?