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	<title>Blog &#8211; The Zein Marketing Website</title>
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	<link>https://www.zeinmarketing.co.uk</link>
	<description>We are a marketing consultancy based in Kent offering a range of marketing services</description>
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	<title>Blog &#8211; The Zein Marketing Website</title>
	<link>https://www.zeinmarketing.co.uk</link>
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		<title>How the customer journey from interest to purchase has evolved</title>
		<link>https://www.zeinmarketing.co.uk/customer-journey-interest-purchase-evolved/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Thu, 18 Apr 2019 11:07:02 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[customer expectations]]></category>
		<category><![CDATA[customer journey]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[online]]></category>
		<guid isPermaLink="false">http://www.zeinmarketing.co.uk/?p=14597</guid>

					<description><![CDATA[Over the last couple of decades, shopping journeys have changed almost beyond recognition. For years, retail was dominated by the 9 to 5 working day. Once the clock ticked round to 5pm, that was it. No more sales for another day. And everything closed on Sundays. Not these days. Now we can find things  [...]]]></description>
		
		
		
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		<item>
		<title>This is the year of Hero images and semi-flat design</title>
		<link>https://www.zeinmarketing.co.uk/year-hero-images-semi-flat-design/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Tue, 09 Apr 2019 11:18:28 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Consistency]]></category>
		<category><![CDATA[Website]]></category>
		<guid isPermaLink="false">http://www.zeinmarketing.co.uk/?p=14590</guid>

					<description><![CDATA[The web world is gradually saying goodbye to the realistic design trend and welcoming a new world of semi-flat design. Even large top brands and multinationals are redesigning their branding and logos to feature simple, flat icons that are easy to recognise and grasp. Gone are the curvy, 3D looks of the past decade.  [...]]]></description>
		
		
		
			</item>
		<item>
		<title>Home is where our creative hearts are!</title>
		<link>https://www.zeinmarketing.co.uk/home-creative-hearts-are/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Fri, 22 Mar 2019 12:09:00 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">http://www.zeinmarketing.co.uk/?p=14579</guid>

					<description><![CDATA[Like a lot of small businesses we weren’t sure what the effect of the referendum result in 2016 would mean for our business, however it wasn’t long before we found out! The ensuing nervousness about what this meant for the business community and the country at large had a profound affect on companies forward  [...]]]></description>
		
		
		
			</item>
		<item>
		<title>You really need to have a Mobile Marketing Strategy</title>
		<link>https://www.zeinmarketing.co.uk/mobile-marketing-strategy/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Thu, 15 Nov 2018 11:58:48 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">http://www.zeinmarketing.co.uk/?p=14557</guid>

					<description><![CDATA[Half the people in the world own a mobile phone and it is estimated that nine new mobile phone users are added every second. Here in the UK, the percentage of people with a phone is even higher, with almost every adult being connected to the phone and web networks at all times. As  [...]]]></description>
		
		
		
			</item>
		<item>
		<title>The Benefits of WordPress websites to SME Businesses</title>
		<link>https://www.zeinmarketing.co.uk/benefits-wordpress-sites-sme-businesses/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Wed, 26 Sep 2018 09:13:11 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[New Business]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[wordpress]]></category>
		<guid isPermaLink="false">http://www.zeinmarketing.co.uk/?p=14545</guid>

					<description><![CDATA[Long gone are the days when a new website or even an update involved a lengthy search for a reasonably priced developer and seemingly endless chats about coding that you could barely grasp. Thanks to the introduction of web platforms sites like WordPress.....]]></description>
		
		
		
			</item>
		<item>
		<title>The strategy before your strategy – from input to outputs</title>
		<link>https://www.zeinmarketing.co.uk/strategy-strategy-input-outputs/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Fri, 21 Sep 2018 11:46:19 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">http://www.zeinmarketing.co.uk/?p=14526</guid>

					<description><![CDATA[Marketing strategy. Two words that have an enormous power in the world of commerce and industry. Get your marketing strategy right and success is just a little bit of hard work away.]]></description>
		
		
		
			</item>
		<item>
		<title>How you really measure marketing ROI</title>
		<link>https://www.zeinmarketing.co.uk/measure-marketing-roi/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Thu, 06 Sep 2018 16:24:42 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">http://www.zeinmarketing.co.uk/?p=14521</guid>

					<description><![CDATA[You’ve launched your new marketing campaign and are excited to see the results. It’s a great day for the business, but then you ask yourself the eternal question: how exactly do you measure ROI on your shiny new campaign? This is made even more complicated by the fact that the nature of marketing campaigns  [...]]]></description>
		
		
		
			</item>
		<item>
		<title>What does a truly modern marketing strategy look like?</title>
		<link>https://www.zeinmarketing.co.uk/modern-marketing-strategy-like/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Wed, 29 Aug 2018 11:44:48 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">http://www.zeinmarketing.co.uk/?p=14518</guid>

					<description><![CDATA[In today’s fast moving world you can’t afford to ignore the power of digital marketing, yet up to half of all businesses in the UK don’t have a defined digital marketing strategy.]]></description>
		
		
		
			</item>
		<item>
		<title>How We Got The Name Zein Marketing</title>
		<link>https://www.zeinmarketing.co.uk/how-we-got-the-name-zein-marketing/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Mon, 09 Apr 2018 08:00:20 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Networking]]></category>
		<guid isPermaLink="false">http://zein.eccemedia.com/?p=1</guid>

					<description><![CDATA[I explained that it was in fact pronounced “Zen” the “i” is silent and then proceeded to tell him the story of the Motor Yacht Zein.]]></description>
		
		
		
			</item>
		<item>
		<title>WordPress, Why Wouldn&#8217;t You?</title>
		<link>https://www.zeinmarketing.co.uk/wordpress-you/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Tue, 22 Nov 2016 16:45:49 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Cost Saving]]></category>
		<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Website]]></category>
		<guid isPermaLink="false">http://www.zeinmarketing.co.uk/?p=6330</guid>

					<description><![CDATA[WordPress has been a worldwide open source project to develop elegant and easy-to-use websites. It is now the leading content management system being used on over 60 million websites.]]></description>
		
		
		
			</item>
		<item>
		<title>Five step marketing: A consultant’s guide that doesn’t stop at planning.</title>
		<link>https://www.zeinmarketing.co.uk/step-marketing-consultants-guide-doesnt-stop-planning/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Wed, 09 Sep 2015 09:41:21 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Added Value]]></category>
		<category><![CDATA[Cost Saving]]></category>
		<category><![CDATA[Expertise]]></category>
		<category><![CDATA[Outsourcing]]></category>
		<guid isPermaLink="false">http://www.zeinmarketing.co.uk/?p=5323</guid>

					<description><![CDATA[An outsourced marketing team will work with your business through all of the stages. It’s consultancy plus project management allied with creativity to deliver marketing success every step of the way.]]></description>
		
		
		
			</item>
		<item>
		<title>Choose Your Name Wisely</title>
		<link>https://www.zeinmarketing.co.uk/choose-wisely/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Tue, 22 Jan 2013 12:00:49 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consistency]]></category>
		<category><![CDATA[Credibility]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Target Audience]]></category>
		<category><![CDATA[Target Market]]></category>
		<guid isPermaLink="false">http://www.zeinmarketing.co.uk/?p=14484</guid>

					<description><![CDATA[Choosing a company name seems easy, but names are chosen or evolve for a variety of reasons, so it can be quite complex. Whether starting out or looking to diversify, there should always be strategic reasoning behind the decision. Large or small a company should have a marketing strategy supporting what it does and  [...]]]></description>
		
		
		
			</item>
		<item>
		<title>So what is marketing exactly?</title>
		<link>https://www.zeinmarketing.co.uk/so-what-is-marketing-exactly/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Mon, 21 Jan 2013 10:16:21 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Consistency]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website]]></category>
		<guid isPermaLink="false">http://themes.themeton.com/emerald/?p=106</guid>

					<description><![CDATA[A company needs to understand and communicate with its customers in order to sell its products and services and that is basically what most people consider marketing to be about, however it’s a much wider subject than that.]]></description>
		
		
		
			</item>
		<item>
		<title>Cultivated Growth!</title>
		<link>https://www.zeinmarketing.co.uk/cultivated-growth/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Sun, 20 Jan 2013 11:26:32 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Added Value]]></category>
		<category><![CDATA[Buying Patterns]]></category>
		<category><![CDATA[Existing Clients]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[New Business]]></category>
		<category><![CDATA[Strategy]]></category>
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					<description><![CDATA[In these demanding times we’re all looking to grow our businesses in the most cost effective way and that’s why a strategy for growth through existing clients should be a major part of a business plan. It makes complete sense, because with any current relationships a significant amount of information about their business and  [...]]]></description>
		
		
		
			</item>
		<item>
		<title>Why you should have a Marketing Strategy</title>
		<link>https://www.zeinmarketing.co.uk/why-you-should-have-a-marketing-strategy/</link>
		
		<dc:creator><![CDATA[Zein Marketing]]></dc:creator>
		<pubDate>Sun, 20 Jan 2013 10:48:32 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Brand Values]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">http://themes.themeton.com/emerald/?p=75</guid>

					<description><![CDATA[Well there are good reasons for having a plan both internally within the organisation and externally as well but perhaps the most important reason is that it defines the growth aspirations for your company and your brand.]]></description>
		
		
		
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