Half the people in the world own a mobile phone and it is estimated that nine new mobile phone users are added every second. Here in the UK, the percentage of people with a [...]
You’ve launched your new marketing campaign and are excited to see the results. It’s a great day for the business, but then you ask yourself the eternal question: how exactly do you measure ROI [...]
So you now know the objective for each of the social media platforms you’ve set up, and you’ve determined what it is that you want to get across to your target audience, now it’s time to create some content!
So you’ve set up your social media platforms, filled out your profiles and uploaded some nice high quality images, now what? Well, before you start you need to take a little while to consider what are your objectives for each platform...
As consumers, we are now experts at filtering marketing messages and skipping past adverts to take us straight to the information we are seeking.
Perhaps it’s because the early adopters of this medium were in fact kids using Facebook, Bebo and others to talk to their friends. These sites have attracted their fair share of negative publicity, which may have put some businesses off.
There are those who advocate doing away with traditional marketing methods in favour of the booming social media scene. However I for one believe this would be a big mistake. It might be fine [...]
Now there’s a question....…well not surprisingly it’s made up of quite a number of components some of which are obvious and some not so. The starting point is having a strategic plan for the [...]
Yes I’ll hold my hand up, I used to be a social media sceptic. I know I wasn’t the only one, as I attended networking events, exhibitions and conferences several years ago a lot of [...]