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Tag : social media

Content - Wordcloud Concept.

Content Marketing for happy customers

When was the last time you stopped and took notice of an advertisement? I mean really paid attention to it. The likelihood is that you can’t even remember. As consumers, we are now experts at filtering marketing messages and skipping past adverts to take us straight to the information we

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Social Media

Social media is a young persons game….or is it?

Having spent a good proportion of our working lives occupied within the UK home improvement industry, although for the last 15 years or so our employment has mainly been in the technology area of the market. We’ve seen how it has grown in acceptance and developed to a stage where

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pick-n-mix

Pick & Mix Your Marketing Channels

There are those who advocate doing away with traditional marketing methods in favour of the booming social media scene. However I for one believe this would be a big mistake. It might be fine for some brands (although none spring immediately to mind) but for the majority of businesses marketing

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iStock_000007195500Medium

So what is marketing exactly?

Now there’s a question….…well not surprisingly it’s made up of quite a number of components some of which are obvious and some not so. The starting point is having a strategic plan for the business, and a business strategy revolves around marketing; indeed it is the cornerstone on which a

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Still life with old photo camera

A picture paints…and all that

They say a picture paints a thousand words, which I guess is true unless of course you happen to be the next Shakespeare oops I think that might be on the verge of blasphemy, as surely there can’t be another. Anyway many, many years ago when I was taking my

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3876.p1-confessional

A Confession

Yes I’ll hold my hand up, I used to be a social media sceptic. I know I wasn’t the only one, as I attended networking events, exhibitions and conferences several years ago a lot of my contemporaries were asking about Facebook and Twitter and when was I going to get to

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