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Tag : marketing efforts

Charles Dickens

Great Expectations

We are all consumers at one time or another whether it’s making large purchases such as a new car, holiday, or even a house or something smaller like a TV or washing machine. We understand the process and judge who we will buy from based on the information we receive

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It’s a fine line….

Having worked for a market leader I know it can be a double-edged sword. It can be both exhilarating and exasperating at the same time. There’s the issue of who or what determines a market leader, it can be that they are seen as a leader from a design or

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