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Tag : customers

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Content Marketing for happy customers

When was the last time you stopped and took notice of an advertisement? I mean really paid attention to it. The likelihood is that you can’t even remember. As consumers, we are now experts at filtering marketing messages and skipping past adverts to take us straight to the information we

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What’s in a name?

Choosing a company name seems easy, but names are chosen or evolve for a variety of reasons, so it can be quite complex. Whether starting out or looking to diversify, there should always be strategic reasoning behind the decision. Large or small a company should have a strategy supporting what

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Still life with old photo camera

A picture paints…and all that

They say a picture paints a thousand words, which I guess is true unless of course you happen to be the next Shakespeare oops I think that might be on the verge of blasphemy, as surely there can’t be another. Anyway many, many years ago when I was taking my

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Getting to know you, getting to know all about you…

The other day I needed to buy a new kettle and after doing a little homework I discovered the one I wanted was £12 cheaper on Amazon than all the high street stores. More remarkable is that having ordered it on the Sunday on their standard 3 to 5 day

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Charles Dickens

Great Expectations

We are all consumers at one time or another whether it’s making large purchases such as a new car, holiday, or even a house or something smaller like a TV or washing machine. We understand the process and judge who we will buy from based on the information we receive

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It’s a fine line….

Having worked for a market leader I know it can be a double-edged sword. It can be both exhilarating and exasperating at the same time. There’s the issue of who or what determines a market leader, it can be that they are seen as a leader from a design or

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