Tag : campaigns

Social Media

Social media is a young persons game….or is it?

Having spent a good proportion of our working lives occupied within the UK home improvement industry, although for the last 15 years or so our employment has mainly been in the technology area of the market. We’ve seen how it has grown in acceptance and developed to a stage where

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Pick & Mix Your Marketing Channels

There are those who advocate doing away with traditional marketing methods in favour of the booming social media scene. However I for one believe this would be a big mistake. It might be fine for some brands (although none spring immediately to mind) but for the majority of businesses marketing

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So what is marketing exactly?

Now there’s a question….…well not surprisingly it’s made up of quite a number of components some of which are obvious and some not so. The starting point is having a strategic plan for the business, and a business strategy revolves around marketing; indeed it is the cornerstone on which a

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