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Tag : business strategy

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So what is marketing exactly?

Now there’s a question….…well not surprisingly it’s made up of quite a number of components some of which are obvious and some not so. The starting point is having a strategic plan for the business, and a business strategy revolves around marketing; indeed it is the cornerstone on which a

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Cultivated Growth!

In these demanding times we’re all looking to grow our businesses in the most cost effective way and that’s why a strategy for growth through existing clients should be a major part of a business plan. It makes complete sense, because with any current relationships a significant amount of information

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Why you should have a Strategic Plan

Well there are good reasons for having a plan both internally within the organisation and externally as well but perhaps the most important reason is that it defines the growth aspirations for your company and your brand. Internally, it gives your staff and colleagues a common goal and a sense

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