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Tag : branding

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What’s in a name?

Choosing a company name seems easy, but names are chosen or evolve for a variety of reasons, so it can be quite complex. Whether starting out or looking to diversify, there should always be strategic reasoning behind the decision. Large or small a company should have a strategy supporting what

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Why you should have a Strategic Plan

Well there are good reasons for having a plan both internally within the organisation and externally as well but perhaps the most important reason is that it defines the growth aspirations for your company and your brand. Internally, it gives your staff and colleagues a common goal and a sense

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It’s a fine line….

Having worked for a market leader I know it can be a double-edged sword. It can be both exhilarating and exasperating at the same time. There’s the issue of who or what determines a market leader, it can be that they are seen as a leader from a design or

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A Confession

Yes I’ll hold my hand up, I used to be a social media sceptic. I know I wasn’t the only one, as I attended networking events, exhibitions and conferences several years ago a lot of my contemporaries were asking about Facebook and Twitter and when was I going to get to

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