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Tag : Brand

The M Y Zein Anchored at Negril, Jamaica

How We Got Our Name

I was at a local networking event recently when this chap asked me where does “Zine” (his pronunciation) come from then. It transpired that he had an interest in where companies got their names from so firstly I explained that it was in fact pronounced “Zen” the “i” is silent

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business_plan_picture

What’s in a name?

Choosing a company name seems easy, but names are chosen or evolve for a variety of reasons, so it can be quite complex. Whether starting out or looking to diversify, there should always be strategic reasoning behind the decision. Large or small a company should have a strategy supporting what

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Why you should have a Strategic Plan

Well there are good reasons for having a plan both internally within the organisation and externally as well but perhaps the most important reason is that it defines the growth aspirations for your company and your brand. Internally, it gives your staff and colleagues a common goal and a sense

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Charles Dickens

Great Expectations

We are all consumers at one time or another whether it’s making large purchases such as a new car, holiday, or even a house or something smaller like a TV or washing machine. We understand the process and judge who we will buy from based on the information we receive

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