• An image showing a person making finishing touches to the EQ Software logo on a sketchpad.
EQ Software Project2018-07-12T16:30:08+00:00

Project Description

The Brief

EQ Software develops business management software for the Home Improvement Market, specifically Kitchens & Bathrooms. Zein’s contract was for twelve months to provide an outline strategy to move the business forward in both the home and overseas markets that could be followed through by the business leaders and stake holders.

The Challenge

What emerged from the strategic review was that both the company and product had grown rapidly but was at a cross roads in terms of its branding. Brand awareness was high, as they had quickly become the market leader in their sector, however, the existing branding reflected a time when the company was small and the products functionality was significantly less.

The Solution

Keen to retain a link with their past, a refresh of the brand was the chosen route and an upcoming industry exhibition was the ideal vehicle for the launch. The on-going strategy provided methodology and process for both corporate and export distribution market segments as well as advice on implementation of metrics to measure success rates.

Brochure Design

Some Other Elements Of The Project

Zein developed the new brand image along with the usual business collateral as well as providing creative ideas for the pre and post show advertising campaign. During this time we delivered marketing support that included working with the media, writing and placing press releases, feature articles and both display and classified advertisements.

An image of the final artwork design for E Q Softwares new logo.
An image showing one of the A4 full page adverts designed for E Q Software

Clients Comments

A portrait photo of Leigh Martin

I have worked with Zein on a number of projects over the past 5 years, their experience and insight has proved invaluable. I have no hesitation in recommending Zein and hopefully will get to work with them again in the near future.

Leigh Martin, EQ Software
Company Name: Zein Marketing Website URL: Facebook Url: Facebook Twitter Url: Twitter LinkedIn Url: LinkedIn Pinterest Url: Pinterest Contact Type: sales Phone Number: 01233 367567