Brand development is a long drawn out expensive process.
Not really, it can and should be relatively swift. Provided you have a clear picture of your target audience and what their key triggers are, then it can in fact be quite quick.
Once you have developed your brand you can’t change it.
Not true, there are many instances of companies who have changed their company or product brand and logo. However, it should only be done where there are clear sound reasons for doing so, it can be quite costly but it can also reap great rewards. Repositioning your brand can open up new markets and/or new target audiences.