Media Relations

Researching and understanding which media channels best work for your business is the first step in knowing where to invest your time and money to maximise editorial exposure, target the right audiences and get the best return on your investment.

It’s important to develop close relationships with the press be they trade or consumer as coverage of promotional activities, sponsorship, events and newly won business are all important newsworthy items.  But they will need more than just a well worded press release to make their way into print.

Editorial coverage is not guaranteed and its effects should not be taken for granted. Working with writers, editors, publishers, and production teams to promote your company and its products is where we ensure that your company is foremost in their minds.

Copy Writing

Well written copy should grab your attention, stimulate interest, create aspiration and prompt you into action. Using simple English, the message should be strong and focus on the benefits of your company and products, helping to create a relationship with the reader.

Whether it’s the revision or refinement of existing copy for your literature, website or the creation of a completely new portfolio of marketing material from scratch, Zein Marketing has the knowledge and experience to help you through the process every step of the way.

Press Releases

A press release is all about building a reputation for your company, products and services. Used effectively it will help to develop brand identity, build trust and loyalty with customers through well written and interesting releases.

Getting your release into print takes effort and simply emailing it to a group of journalists does not mean it will get printed. You need to invest time in developing relationships with journalists, understand how they work and what types of stories interest them. All these things help to get your story in print over someone else’s, so it must stand out from the crowd.

At Zein we can work with you to plan your PR strategy, write your releases, develop relationships with journalists, we can even write your entries into exhibition show guides.