We first started working with Williams Giles at the beginning of 2015 when we were contacted to help with a variety of their marketing projects.
The objective was to refresh their look and feel, refocus their offering to ensure they were making the most of their core services, and to make their expertise in specialist industries more prominent.
The Williams Giles website was in need of an update as it didn’t work well with mobile devices so Zein were asked to work with their existing supplier to create a new site that reflected a more contemporary look to appeal to a wider audience. Zein project managed the build of the new site coordinating the flow of information and re-engineering some of the content.
Once the new look and feel had been developed it was then carried forward to all their other marketing materials with Zein providing design for leaflets, advertisements and exhibition display equipment. In addition Zein provided training for Williams Giles staff on the LinkedIn social media platform.
As a progressive accountancy firm, Williams Giles are able to offer services centred around many types of technologies across several device platforms. Specifically they are Xero accountancy software Silver Partners and asked Zein Marketing to develop a website for this product based on the WordPress platform. They wanted the website to have a contemporary feel whilst remaining faithful to the Williams Giles branding. It needed to reflect the breadth of add-ons and ease of use, Zein also ensured it made use of video as well as providing SEO backend functionality along with automated backup and security protection. The site was delivered on time for an event that Williams Giles were attending at the Apple Store at the end of June 2016.