a plan without a strategy is just a wish list!

A lot of companies find the prospect of putting together a marketing strategy for their business quite daunting, but it needn’t be a source of stress. When it comes to creating a strategy document, you must first answer three simple questions:

Where are you now?

Where do you want to go?

How are you going to get there?

It’s important to remember that your marketing strategy is defined by your overall business goals, while your marketing plan outlines a set of actions.

    • The ability to focus attention and resources on moving the business forward

    • The definition of a series of actions to help you achieve your goals

    • Measurable targets that give you a sense of where you are heading

    • A different or outside perspective on your marketing to help you identify previously unforeseen opportunities

PDF COverMost company strategies revolve around either a specific brand or product range, or around the organisation as a whole. That’s why we work with a number of talented local people in order to be able to offer all the necessary components to bring your project to fruition. We coordinate every step of your strategy, and this approach means that we can deliver a well managed yet uniquely creative service, which can be tailored to virtually any budget.

Download Our Free Marketing Strategy Guide

To find out about a cost effective way to add senior marketing input to your leadership team

  • Review of your market
  • Business Objectives
  • Revenue goals
  • Company/Brand position
  • Product/Service Position
  • Where your customers see you
  • Competition Review
  • Competitive Advantage Review
  • Price position
  • Resources
  • Skill set review
  • SWOT Analysis
  • Document results with proposed strategic direction
  • Analyse brand strengths and weaknesses
  • Review market brand awareness and recognition
  • Evaluate any brand inconsistencies
  • Determine your own staff’s perception of the brand
  • Where does the brand sit in your portfolio?
  • Does the brand reflect the company ethics/market position?
  • Brand differentiators against competitors
  • Competitive Advantage Review
  • The markets brand perceptions and expectations
  • How do you manage the brand (control and resources)
  • Brand marketing (i.e. brand identity, brand pricing, brand message etc)
  • Review budget allocation
  • Document results with proposals