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Market Research
The collection of market data is used to gain an objective insight into who your customers are and how the competition works. Any business must have a clear picture of their marketplace and customers, how else can they make sound decisions, adapt and grow?
This information is invaluable as it enables you to target specific groups of customers, learn how to compete with other suppliers, recognise trends and identify new selling opportunities sooner. This will give you a competitive advantage.
Zein Marketing can assist you with tailored market research projects that enable you to make informed business and marketing decisions.
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Events
Face to face contact with your existing/potential customers is another important component in your marketing mix. It gives you the opportunity to develop relationships, make new contacts and get your name out into the marketplace.
Sales seminars, product launches, conferences, exhibitions and team building days are excellent ways to communicate with a variety of audiences or to motivate and reward your staff. However, any event requires time, planning, preparation and management if it is to meet your expectations and objectives.
That's where Zein can help. We have lots of experience in planning, co-ordinating events and can work with you to plan and project manage every detail or we can help out when you need some additional resource, it's up to you.
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Tele Research
You've done the research, now you want to test its right before you embark on a full blown campaign so how do you do it?
Here at Zein Marketing we offer a business to business tele research service where we test the research results for you on a representative sample of your target audience and then report back our findings. |
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Marketing Co-ordination
Putting your marketing plan into practice is what turns your ideas into sales. You could have the most amazing plan but if you don't have experienced staff to implement it then it could all be for nothing.
Marketing co-ordination is one of those roles in a business that’s given little consideration until something really needs doing. Often someone has to take on this function in addition to their existing responsibility ensuring that neither gets their full attention.
The day-to-day activities of this role may include writing briefs, promotional literature, press releases as well as developing relationships with the press, liaising with creative and PR agencies all of which are vital to your marketing activity.
For any marketing project to be successful each stage must be executed and co-ordinated from start to finish, which takes time, skill, and ability. This is why this position is a key function in any business.
At Zein Marketing we have years of experience in project management and co-ordination of marketing projects and can help you start implementing your marketing plan today.
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