How the customer journey from interest to purchase has evolved
Over the last couple of decades, shopping journeys have changed almost beyond recognition. For years, retail was dominated by the 9 to 5 working day. Once the clock ticked round to 5pm, that was [...]
You really need to have a Mobile Marketing Strategy
Half the people in the world own a mobile phone and it is estimated that nine new mobile phone users are added every second. Here in the UK, the percentage of people with a [...]
How you really measure ROI
You’ve launched your new marketing campaign and are excited to see the results. It’s a great day for the business, but then you ask yourself the eternal question: how exactly do you measure ROI [...]
What does a truly modern marketing strategy look like?
In today’s fast moving world you can’t afford to ignore the power of digital marketing, yet up to half of all businesses in the UK don’t have a defined digital marketing strategy.
The Ideal Social Media Post – Part 2 Now The Work Really Begins!
So you now know the objective for each of the social media platforms you’ve set up, and you’ve determined what it is that you want to get across to your target audience, now it’s time to create some content!
The Ideal Social Media Post – Part 1 Building Your Strategy
So you’ve set up your social media platforms, filled out your profiles and uploaded some nice high quality images, now what? Well, before you start you need to take a little while to consider what are your objectives for each platform...
How We Got Our Name
I explained that it was in fact pronounced “Zen” the “i” is silent and then proceeded to tell him the story of the Motor Yacht Zein.
7 Essentials You Need to Consider Before Hiring an SEO
Hiring an SEO can be tricky business. You will need to find someone that will put your business first, and focus their time effectively to get the results that you want.
In-House, Agency or Consultant: Which is Right for Your SEO?
With more and more SMEs employing skilled SEOs to boost their online profiles, how do you go about procuring this amorphous skill-set?
WordPress, Why Wouldn’t You?
WordPress has been a worldwide open source project to develop elegant and easy-to-use websites. It is now the leading content management system being used on over 60 million websites.
Content Marketing for happy customers
As consumers, we are now experts at filtering marketing messages and skipping past adverts to take us straight to the information we are seeking.
The importance of professional graphic design
Graphic design is all around us. Every single day we see a multitude of packages, products, brands and businesses all competing for our attention.
Five step marketing: A consultant’s guide that doesn’t stop at planning.
An outsourced marketing team will work with your business through all of the stages. It’s consultancy plus project management allied with creativity to deliver marketing success every step of the way.
Happy Landings!
A landing page is any entry page to a website. Where visitors take their first steps over the threshold of your online brand hub.
Social media is a young persons game….or is it?
Perhaps it’s because the early adopters of this medium were in fact kids using Facebook, Bebo and others to talk to their friends. These sites have attracted their fair share of negative publicity, which may have put some businesses off.
Choose Your Name Wisely
Choosing a company name seems easy, but names are chosen or evolve for a variety of reasons, so it can be quite complex. Whether starting out or looking to diversify, there should always be [...]
Pick & Mix Your Marketing Channels
There are those who advocate doing away with traditional marketing methods in favour of the booming social media scene. However I for one believe this would be a big mistake. It might be fine [...]
So what is marketing exactly?
Now there’s a question....…well not surprisingly it’s made up of quite a number of components some of which are obvious and some not so. The starting point is having a strategic plan for the [...]
A picture paints…and all that
They say a picture paints a thousand words, which I guess is true unless of course you happen to be the next Shakespeare oops I think that might be on the verge of blasphemy, [...]
Getting to know you, getting to know all about you…
The other day I needed to buy a new kettle and after doing a little homework I discovered the one I wanted was £12 cheaper on Amazon than all the high street stores. More [...]
Cultivated Growth!
In these demanding times we’re all looking to grow our businesses in the most cost effective way and that’s why a strategy for growth through existing clients should be a major part of a [...]
A modern take on an old classic!
We’ve all experienced that annoying moment arriving home from work to an empty house only to have to force the door open because of the mound of unsolicited mailers unceremoniously dumped through our letter [...]
Why you should have a Strategic Plan
Well there are good reasons for having a plan both internally within the organisation and externally as well but perhaps the most important reason is that it defines the growth aspirations for your company [...]
Great Expectations
We are all consumers at one time or another whether it’s making large purchases such as a new car, holiday, or even a house or something smaller like a TV or washing machine. We [...]
It’s a fine line….
Having worked for a market leader I know it can be a double-edged sword. It can be both exhilarating and exasperating at the same time. There’s the issue of who or what determines a [...]
A Confession
Yes I’ll hold my hand up, I used to be a social media sceptic. I know I wasn’t the only one, as I attended networking events, exhibitions and conferences several years ago a lot of [...]
