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Alastair McPheat


About Alastair

With over 36 years experience in senior sales and marketing roles Alastair has a good understanding of marketing techniques in both the B2B and B2C environments across a wide variety of market sectors. A self-taught marketer he has a keen interest in developing innovative solutions to enable all sizes of businesses to rise to today’s unique economic challenges. He is passionate about customer service and his specific expertise is successfully initiating and expanding income growth in niche vertical markets.

In 2008 he and his wife Michelle founded Zein Marketing as a partnership and together they have successfully provided a broad range of marketing services to clients operating in a variety of markets and industries.

Other than his passion for flying he enjoys the cinema and traveling to sunnier climes and relaxing on a beach or by a pool with a good book.

Alastair is a Fellow of the Institute of Enterprise and Entrepreneurs as well as being a mentor

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Connect with Alastair by clicking on the social media links below his photo.

Michelle McPheat


About Michelle

Throughout her career Michelle has built up a vast amount of commercial experience and expertise from working within B2B and B2C frameworks in both corporate and self-employed environments. She has held a variety of sales and marketing support roles across diverse industry sectors.

Her experience extends across many marketing disciplines including project management, campaign management, public relations and event planning. Michelle is an excellent communicator who is focused on providing clients with the very best solutions for both their business and budgetary requirements, whilst delivering the highest levels of customer service. She loves what she does and is passionate about providing support to her client’s to enable them to turn their ideas into reality. This passion was the driving force behind setting up Zein Marketing with her husband back in 2008.

When away from the office, Michelle enjoys spending time with her husband and friends. She is an avid sports fan and enjoys going to the cinema, traveling and shopping for shoes.

Connect with Michelle by clicking on the social media links below her photo.

Lucy Cresser


About Lucy

Lucy has had a vast amount of graphic design and branding expertise. She did her degree at Ravensbourne college – now part of the University of the Arts London.

Her background is information design and in 1998 and 2002 she won two DBA International Design Business Awards in the Environmental and Information design categories for her work with BT.

She has worked with a range of clients in a variety of sectors and always strives to create design solutions that work for the client as well as having a unique creative flair

Away from work she loves to run and has recently completed her first marathon.

Connect with Lucy by clicking on the social media links below her photo.